The Superhumans return for the Rio 2016 Paralympic Games on Channel 4.
Reuniting with 4Creative, we produced a series of social media captions and subtitles as part of their stunning campaign that goes well beyond sport. Our task was to advance the social branding we first created for them nearly a year ago and reflect the Rio 2016 brand colours within the typography.
The films we worked on included a series of 12 short Superhuman Stories and a set of adrenaline packed promos, featuring nostalgic moments from the 2012 Games in London.
We’ve just finished a new logo update for TV production company, Middlechild Productions. They asked us to revamp their existing graphic logo into something more impactful with loads of photographic detail.
Based on the neon sign from the famous Public Market in Seattle, we used a mix of 3D and photography to create their very own imposing sign set against a panoramic landscape.
We created a number of versions ranging from full width banners to small avatars for web and social media as well as simplified graphic versions for print.
All 4 asked us to design and develop a new promo packaging solution that caters for trails which aren’t suited to the current ‘small screen’ format used throughout the network.
After numerous tests we settled on a combination of two distinct branded elements. An elegant central tagline featuring the device icons and caption, and a bespoke All 4 endboard branded individually for each network channel. Click here to read more.