Category Archives: Branding

Channel 4 – Rio 2016 Paralympics ‘Superhuman’ social stories

The Superhumans return for the Rio 2016 Paralympic Games on Channel 4.Wordpress padding 474x15
Reuniting with 4Creative, we produced a series of social media captions and subtitles as part of their stunning campaign that goes well beyond sport. Our task was to advance the social branding we first created for them nearly a year ago and reflect the Rio 2016 brand colours within the typography.Wordpress padding 474x15
The films we worked on included a series of 12 short Superhuman Stories and a set of adrenaline packed promos, featuring nostalgic moments from the 2012 Games in London.

Wordpress padding 474x15paras-cody7-1200pxWordpress padding 474x15Superhuman tiled x4 (1200px)

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Channel 4 Twitter page

Middlechild Productions – Logo update

We’ve just finished a new logo update for TV production company, Middlechild Productions. They asked us to revamp their existing graphic logo into something more impactful with loads of photographic detail.Wordpress padding 474x15
Middlechild logo for blog
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Based on the neon sign from the famous Public Market in Seattle, we used a mix of 3D and photography to create their very own imposing sign set against a panoramic landscape.Wordpress padding 474x15
Middlechild Twitter page comp
Twitter page
We created a number of versions ranging from full width banners to small avatars for web and social media as well as simplified graphic versions for print.Wordpress padding 474x15
Middlechild endboard mockup (1200px)
Programme endboard

All 4 – Promo packaging

All 4 asked us to design and develop a new promo packaging solution that caters for trails which aren’t suited to the current ‘small screen’ format used throughout the network.

After numerous tests we settled on a combination of two distinct branded elements. An elegant central tagline featuring the device icons and caption, and a bespoke All 4 endboard branded individually for each network channel. Click here to read more.

E4, More4, Film4 and Channel 4 endboard variantsWordpress padding 474x15
All 4 packaging endboards x4 1920x1095
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Frames from ‘The Black Lesbian Diaries’ promoWordpress padding 474x15
All 4 packaging refresh tiled x6 1920x1664 new
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‘The Returned’ promo
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