After launching the ‘Thanks 4’ rewards hub, the guys at Channel 4 wanted to post their rewards on social sites. Working closely with 4Creative we produced two fun, sharable trails for giveaways including Marks’s sofa from Peep Show, and Jay’s tshirt from the Inbetweeners 2 movie.
The bold typographic style allowed us to narrate both trails without the aid of audio and create lively, attention grabbing sequences.
Peep Show VRM frames
The Inbetweeners VRM frames
Peep Show VRM
The Inbetweeners VRM
All 4 asked us to design and develop a new promo packaging solution that caters for trails which aren’t suited to the current ‘small screen’ format used throughout the network.
After numerous tests we settled on a combination of two distinct branded elements. An elegant central tagline featuring the device icons and caption, and a bespoke All 4 endboard branded individually for each network channel. Click here to read more.
E4, More4, Film4 and Channel 4 endboard variants
Frames from ‘The Black Lesbian Diaries’ promo
‘The Returned’ promo
For the online promotion of Channel 4’s highly anticipated new series of Catastrophe, Pete&Tom were asked to create a number of elements for social media including Facebook, Twitter and Instagram amongst others. Taking a steer from 4creative’s press campaign, we adapted the style to create impactful and humorous trails, vines, listicals and memes.
To help celebrate Halloween, E4 asked us to create a number of ghoulish gifs and short clips featuring Darren, of recent fame for switching off E4 during polling day. Shot by Jim Hayton at 4creative, we were supplied with green screen rushes which we edited, keyed and composited with spooky E4 branding. Happy Halloween everyone!
Working with 4creative, Pete&Tom helped create promotional elements for Channel 4’s hit new series ‘SAS: Who Dares Wins’ as part of a broad campaign designed specifically for social media.
Trails made for broadcast are often played without sound when viewed on platforms such as Facebook, Twitter and Instagram, so we devised a striking style of subtitling to tell the story without the aid of audio. The bold typographic style also reinforces the brand of the show and was carried through to a series of portraits providing a glimpse into the shrouded backgrounds and characters of the SAS staff.
Pete&Tom create brands, motion graphics and digital content