Category Archives: Social media

Playcraft Live – Graphic packaging

Playcraft Live is an exciting new project to create the world’s first play inside Minecraft.

The play was performed live on stage at The Playhouse Theatre in Derry/Londonderry and screened online as part of a global livestream event.

To accompany the production, we created a playful and energetic graphics package based around the distinctive Minecraft cube. The graphics included title stings, multi-screen templates, transitions and on-screen announcements.

Playcraft picture in picture (1200px)


Channel 4 – Rio 2016 Paralympics ‘Superhuman’ social stories

The Superhumans return for the Rio 2016 Paralympic Games on Channel 4.Wordpress padding 474x15
Reuniting with 4Creative, we produced a series of social media captions and subtitles as part of their stunning campaign that goes well beyond sport. Our task was to advance the social branding we first created for them nearly a year ago and reflect the Rio 2016 brand colours within the typography.Wordpress padding 474x15
The films we worked on included a series of 12 short Superhuman Stories and a set of adrenaline packed promos, featuring nostalgic moments from the 2012 Games in London.

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Channel 4 Twitter page

Middlechild Productions – Logo update

We’ve just finished a new logo update for TV production company, Middlechild Productions. They asked us to revamp their existing graphic logo into something more impactful with loads of photographic detail.Wordpress padding 474x15
Middlechild logo for blog
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Based on the neon sign from the famous Public Market in Seattle, we used a mix of 3D and photography to create their very own imposing sign set against a panoramic landscape.Wordpress padding 474x15
Middlechild Twitter page comp
Twitter page
We created a number of versions ranging from full width banners to small avatars for web and social media as well as simplified graphic versions for print.Wordpress padding 474x15
Middlechild endboard mockup (1200px)
Programme endboard

Channel 4 / Thanks 4 – Peep Show and Inbetweeners VRM’s

After launching the ‘Thanks 4’ rewards hub, the guys at Channel 4 wanted to post their rewards on social sites. Working closely with 4Creative we produced two fun, sharable trails for giveaways including Marks’s sofa from Peep Show, and Jay’s tshirt from the Inbetweeners 2 movie.

The bold typographic style allowed us to narrate both trails without the aid of audio and create lively, attention grabbing sequences.

Peep Show VRM frames
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Peep Show VRM frame12
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The Inbetweeners VRM frames
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The Inbetweeners VRM frame1
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Facebook page
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Peepshow_Inbetween Facebook page comp
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Peep Show VRM
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Channel 4 – Catastrophe, series 2 social elements

For the online promotion of Channel 4’s highly anticipated new series of Catastrophe, Pete&Tom were asked to create a number of elements for social media including Facebook, Twitter and Instagram amongst others. Taking a steer from 4creative’s press campaign, we adapted the style to create impactful and humorous trails, vines, listicals and memes.



Catastrophe Etiquette_Twitter

Catastrophe Baby_Twitter

Twitter page

Catastrophe Twitter page comp


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E4 – ‘Darren Does Halloween’ animated gifs

To help celebrate Halloween, E4 asked us to create a number of ghoulish gifs and short clips featuring Darren, of recent fame for switching off E4 during polling day. Shot by Jim Hayton at 4creative, we were supplied with green screen rushes which we edited, keyed and composited with spooky E4 branding. Happy Halloween everyone!




Channel 4 – ‘SAS: Who Dares Wins’ social trails and memes

Working with 4creative, Pete&Tom helped create promotional elements for Channel 4’s hit new series ‘SAS: Who Dares Wins’ as part of a broad campaign designed specifically for social media.

Trails made for broadcast are often played without sound when viewed on platforms such as Facebook, Twitter and Instagram, so we devised a striking style of subtitling to tell the story without the aid of audio. The bold typographic style also reinforces the brand of the show and was carried through to a series of portraits providing a glimpse into the shrouded backgrounds and characters of the SAS staff.

Social trails

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SAS Twitter album post_Colin

SAS Twitter album post_Ant

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Twitter page

SAS Twitter page comp