Tag Archives: trails

Channel 4 – Rio 2016 Paralympics ‘Superhuman’ social stories

The Superhumans return for the Rio 2016 Paralympic Games on Channel 4.Wordpress padding 474x15
Reuniting with 4Creative, we produced a series of social media captions and subtitles as part of their stunning campaign that goes well beyond sport. Our task was to advance the social branding we first created for them nearly a year ago and reflect the Rio 2016 brand colours within the typography.Wordpress padding 474x15
The films we worked on included a series of 12 short Superhuman Stories and a set of adrenaline packed promos, featuring nostalgic moments from the 2012 Games in London.

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Channel 4 Twitter page
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Channel 4 / Thanks 4 – Peep Show and Inbetweeners VRM’s

After launching the ‘Thanks 4’ rewards hub, the guys at Channel 4 wanted to post their rewards on social sites. Working closely with 4Creative we produced two fun, sharable trails for giveaways including Marks’s sofa from Peep Show, and Jay’s tshirt from the Inbetweeners 2 movie.

The bold typographic style allowed us to narrate both trails without the aid of audio and create lively, attention grabbing sequences.

Peep Show VRM frames
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Peep Show VRM frame12
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The Inbetweeners VRM frames
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The Inbetweeners VRM frame1
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Facebook page
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Peepshow_Inbetween Facebook page comp
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Peep Show VRM
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The Inbetweeners VRMWordpress padding 474x15

All 4 – Promo packaging

All 4 asked us to design and develop a new promo packaging solution that caters for trails which aren’t suited to the current ‘small screen’ format used throughout the network.

After numerous tests we settled on a combination of two distinct branded elements. An elegant central tagline featuring the device icons and caption, and a bespoke All 4 endboard branded individually for each network channel. Click here to read more.

E4, More4, Film4 and Channel 4 endboard variantsWordpress padding 474x15
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Frames from ‘The Black Lesbian Diaries’ promoWordpress padding 474x15
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‘The Returned’ promo
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