Tag Archives: trails

NatWest – ‘Money Bites’ financial guides

A characterful question mark leads us through a number of property related money matters in this series of animated videos for NatWest.
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From Remortgaging to Stamp Duty, Money Bites provides an amusing and informative guide to help people navigate the complex and jargon filled world of property.
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Working with our friends at Green Rock, we developed the distinctive NatWest question mark into a lively animated character to help guide us through each subject. The spots were then built into a number of templated videos that feature on NatWest’s Facebook page.
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Channel 4 – Rio 2016 Paralympics ‘Superhuman’ social stories

The Superhumans return for the Rio 2016 Paralympic Games on Channel 4.Wordpress padding 474x15
Reuniting with 4Creative, we produced a series of social media captions and subtitles as part of their stunning campaign that goes well beyond sport. Our task was to advance the social branding we first created for them nearly a year ago and reflect the Rio 2016 brand colours within the typography.Wordpress padding 474x15
The films we worked on included a series of 12 short Superhuman Stories and a set of adrenaline packed promos, featuring nostalgic moments from the 2012 Games in London.

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Channel 4 Twitter page

Channel 4 / Thanks 4 – Peep Show and Inbetweeners VRM’s

After launching the ‘Thanks 4’ rewards hub, the guys at Channel 4 wanted to post their rewards on social sites. Working closely with 4Creative we produced two fun, sharable trails for giveaways including Marks’s sofa from Peep Show, and Jay’s tshirt from the Inbetweeners 2 movie.

The bold typographic style allowed us to narrate both trails without the aid of audio and create lively, attention grabbing sequences.

Peep Show VRM frames
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The Inbetweeners VRM frames
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Facebook page
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Peep Show VRM
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All 4 – Promo packaging

All 4 asked us to design and develop a new promo packaging solution that caters for trails which aren’t suited to the current ‘small screen’ format used throughout the network.

After numerous tests we settled on a combination of two distinct branded elements. An elegant central tagline featuring the device icons and caption, and a bespoke All 4 endboard branded individually for each network channel. Click here to read more.

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Frames from ‘The Black Lesbian Diaries’ promoWordpress padding 474x15
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‘The Returned’ promo
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