After launching the ‘Thanks 4’ rewards hub, the guys at Channel 4 wanted to post their rewards on social sites. Working closely with 4Creative we produced two fun, sharable trails for giveaways including Marks’s sofa from Peep Show, and Jay’s tshirt from the Inbetweeners 2 movie.
The bold typographic style allowed us to narrate both trails without the aid of audio and create lively, attention grabbing sequences.
All 4 asked us to design and develop a new promo packaging solution that caters for trails which aren’t suited to the current ‘small screen’ format used throughout the network.
After numerous tests we settled on a combination of two distinct branded elements. An elegant central tagline featuring the device icons and caption, and a bespoke All 4 endboard branded individually for each network channel. Click here to read more.