Channel 4 – Catastrophe, series 2 social elements

For the online promotion of Channel 4’s highly anticipated new series of Catastrophe, Pete&Tom were asked to create a number of elements for social media including Facebook, Twitter and Instagram amongst others. Taking a steer from 4creative’s press campaign, we adapted the style to create impactful and humorous trails, vines, listicals and memes.



Catastrophe Etiquette_Twitter

Catastrophe Baby_Twitter

Twitter page

Catastrophe Twitter page comp


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E4 – ‘Darren Does Halloween’ animated gifs

To help celebrate Halloween, E4 asked us to create a number of ghoulish gifs and short clips featuring Darren, of recent fame for switching off E4 during polling day. Shot by Jim Hayton at 4creative, we were supplied with green screen rushes which we edited, keyed and composited with spooky E4 branding. Happy Halloween everyone!




Channel 4 – ‘SAS: Who Dares Wins’ social trails and memes

Working with 4creative, Pete&Tom helped create promotional elements for Channel 4’s hit new series ‘SAS: Who Dares Wins’ as part of a broad campaign designed specifically for social media.

Trails made for broadcast are often played without sound when viewed on platforms such as Facebook, Twitter and Instagram, so we devised a striking style of subtitling to tell the story without the aid of audio. The bold typographic style also reinforces the brand of the show and was carried through to a series of portraits providing a glimpse into the shrouded backgrounds and characters of the SAS staff.

Social trails

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SAS Twitter album post_Colin

SAS Twitter album post_Ant

SAS Twitter album post_Foxy

Twitter page

SAS Twitter page comp