The Superhumans return for the Rio 2016 Paralympic Games on Channel 4.
Reuniting with 4Creative, we produced a series of social media captions and subtitles as part of their stunning campaign that goes well beyond sport. Our task was to advance the social branding we first created for them nearly a year ago and reflect the Rio 2016 brand colours within the typography.
The films we worked on included a series of 12 short Superhuman Stories and a set of adrenaline packed promos, featuring nostalgic moments from the 2012 Games in London.
Pete&Tom blog 