Channel 4 – ‘SAS: Who Dares Wins’ social trails and memes

Working with 4creative, Pete&Tom helped create promotional elements for Channel 4’s hit new series ‘SAS: Who Dares Wins’ as part of a broad campaign designed specifically for social media.

Trails made for broadcast are often played without sound when viewed on platforms such as Facebook, Twitter and Instagram, so we devised a striking style of subtitling to tell the story without the aid of audio. The bold typographic style also reinforces the brand of the show and was carried through to a series of portraits providing a glimpse into the shrouded backgrounds and characters of the SAS staff.

Social trails

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Twitter page

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